My health insurance company just sent me an innocuous-looking piece of junk mail that asks "What's in your future? Travel? A career change? A new home?"
So far, so good.
"When the future looks bright, the possibilities are endless."
[Here I notice that there is a large picture of a smiling pregnant woman drinking a glass of water.]
"If a baby could be in your future, call the Future Moms program as soon as you are pregnant, so we can help you take care of yourself and your new addition."
And that's what the whole rest of the pamphlet is about.
Stinking heartless Blue Cross.