Wow.
I just finished reading Reid Buckley's pamphlet "The Art of Persuasion," which is a short, pithy, incisive manual in the title topic. Everybody should read this, and probably Buckley's handbook, Strictly Speaking, as well.
(This Buckley is the younger brother of the other Buckley.)
"Boring an audience," he says, "is worse than angering an audience."
Yes!
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